ABOUT FORTY WINKS

We started our company in 2010 to provide a simplified, less awkward, approach to bra shopping.

We believe it’s possible to find a bra you love and actually enjoy the process. To us, wearing lingerie you love is an act of self-care and we are here to make that happen!

While we offer expert fittings, we also recognize that you know your body and preferences best. We honor your comfort levels during all of our interactions to make sure you walk away with pieces that fit your needs, life, and style.

We're open daily 11a-7p.

WHO WE ARE

We're Meredith (an art-loving, enthusiastic-sewing Vermonter) and Rachel (a book-loving, long walk-taking Mainer). We met while working at Mint Julep, another locally owned boutique, and quickly realized that our friendship was also destined to be a business partnership.

As we listened to friends and community complain about their bras and underwear, the idea for a welcoming, fun, indie lingerie shop formed in our minds.

10 years, 3 babies and many risks later, we still have big, big dreams for Forty Winks.

OUR TEAM

MEREDITH

CO-OWNER

(She/Her) - Capricorn

Lover of the arts and an enthusiastic sewer.

As one of the founders of Forty Winks, I strive to give each customer the best service possible by listening and offering gentle and honest feedback.

RACHEL

CO-OWNER

(She/Her) - Aries

Avid reader, lover of long walks and total extrovert.  

I love connecting with my clients with my easy-going, straightforward style of fitting. Here to guide and empower you to find comfortable underthings that work for your body.

Sophia

(She/Her) - Virgo

Floor manager, in house illustrator and resident astrologist. Likes to recharge in the sun by the front window. Has crystals on her at all times and will probably ask you what your sign is.

AURORA

(They/She) - Leo

Team fitter and sewer with a focus on precise fit and comfort. Wild about monster movies and the transformative power of clothing.

Skye

(She/Her) - Aries

Team fitter, passionate about feminist horror movies, helping customers pick out gifts for loved ones, and putting robes on the store mannequins so they don't get cold.

ellie

(She/Her) - Pisces

Team fitter and Phoebe Waller-Bridge wanna be. Can usually be found blasting MUNA in the store, or standing by the window waving at dogs on the street.

JESSICA

(She/Her) - Aquarius

Newest team fitter, gym rat, and lover of beautiful things.

Excited to support Forty Winks customers in finding something that makes you sing. Outside of the shop, you'll find me lifting heavy things at the gym, tending to my plant babies, and eating all the food.

ADDY

(They/She) - Taurus

Team fitter and previous manager. Addy specializes in trauma-informed and gender affirming fittings.

Social worker by weekday, lingerie and loungewear enthusiast 24/7. Loves to enjoy their morning coffee on the porch.

LAUREN

(She/Her) - Sagittarius

Graphic designer, in-house photographer and art-loving cat mom.

I love working for a company that embraces body positivity for all and bringing this to life through our website, social media, and email marketing.

JOIN OUR TEAM

SALES ASSOCIATE

Are you looking for a friendly and people-orientated job where you get to be surrounded by beautiful lingerie all day? You have come to the right place!

Learn more >

WHAT TO EXPECT FROM US

ALL ARE WELCOME

Our community is our priority.
Black Lives Matter.
Trans Lives Matter.
Your size is not your worth and our fitting rooms are safe spaces.

A RANGE OF SIZES

We currently carry bras in 30-42, A-I.
Our underwear and loungewear size range
includes XS-XXL.
We welcome your requests and suggestions!

DIVERSITY ON OUR SHELVES

We are actively working towards offering at least 20% of our shelf space to BIPOC owned brands.

If you have suggestions of BIPOC designers you'd like to see
at Forty Winks, please reach out!


FOCUS ON SUSTAINABILITY

As retailers, we understand that our business has an impact on our environment.We give priority to the companies that value eco-friendly and sustainable production.
Our mailers and bags are made from at least 50% recycled materials and we never use plastic when packing and shipping.