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about forty winks
We started our company in 2010 to provide a simplified, less awkward, approach to bra shopping.
We believe it’s possible to find a bra you love and actually enjoy the process. To us, wearing lingerie you love is an act of self-care and we are here to make that happen!
While we offer expert fittings, we also recognize that you know your body and preferences best. We honor your comfort levels during all of our interactions to make sure you walk away with pieces that fit your needs, life, and style.
We're open daily 11a-7p.
WHO WE ARE
We're Rachel (a book-loving, long walk-taking Mainer) and Meredith (an art-loving, enthusiastic-sewing Vermonter). We met while working at Mint Julep, another locally owned boutique, and quickly realized that our friendship was also destined to be a business partnership.
As we listened to friends and community complain about their bras and underwear, the idea for a welcoming, fun, indie lingerie shop formed in our minds.
13 years, 3 babies and many risks later, we still have big, big dreams for Forty Winks.
OUR TEAM
MEREDITH
(She/Her) - Capricorn
Founder & Co-Owner
Lover of the arts and an enthusiastic sewer. As one of the founders of Forty Winks, I strive to give each customer the best service possible by listening and offering gentle and honest feedback.
(She/Her) - Capricorn
Founder & Co-Owner
Lover of the arts and an enthusiastic sewer. As one of the founders of Forty Winks, I strive to give each customer the best service possible by listening and offering gentle and honest feedback.
RACHEL
(She/Her) - Aries
Founder & Co-Owner
Avid reader, lover of long walks and total extrovert. I love connecting with my clients with my easy-going, straightforward style of fitting. Here to guide and empower you to find comfortable underthings that work for your body.
(She/Her) - Aries
Founder & Co-Owner
Avid reader, lover of long walks and total extrovert. I love connecting with my clients with my easy-going, straightforward style of fitting. Here to guide and empower you to find comfortable underthings that work for your body.
SOPHIA
(She/Her) - Virgo
Manager & Head of Social Media
Passionate about photography, illustrating and astrology. Likes to recharge in the sun by the front window. Has crystals on her at all times and will probably ask you what your sign is.
(She/Her) - Virgo
Manager & Head of Social Media
Passionate about photography, illustrating and astrology. Likes to recharge in the sun by the front window. Has crystals on her at all times and will probably ask you what your sign is.
SKYE
(She/Her) - Aires
Assistant Manager & Head of Outreach
Passionate about feminist horror movies, helping customers pick out gifts for loved ones, and putting robes on the store mannequins so they don't get cold.
(She/Her) - Aires
Assistant Manager & Head of Outreach
Passionate about feminist horror movies, helping customers pick out gifts for loved ones, and putting robes on the store mannequins so they don't get cold.
madi
(She/Her) - Libra
Team Fitter
Image maker and massage therapist. Part time cozy gamer. Big advocate of surrounding yourself with beautiful things.
(She/Her) - Libra
Team Fitter
Image maker and massage therapist. Part time cozy gamer. Big advocate of surrounding yourself with beautiful things.
jessica
(She/Her) - Aquarius
Team Fitter
Gym rat, and lover of beautiful things. Excited to support Forty Winks customers in finding something that makes you sing. Outside of the shop, you'll find me lifting heavy things at the gym, tending to my plant babies, and eating all the food.
(She/Her) - Aquarius
Team Fitter
Gym rat, and lover of beautiful things. Excited to support Forty Winks customers in finding something that makes you sing. Outside of the shop, you'll find me lifting heavy things at the gym, tending to my plant babies, and eating all the food.
Camila
(She/Her) - Cancer 🦀
Team Fitter
Of service on your journey of beauty, comfortability, and sexual empowerment. In this wonderfully supportive and safe space that our amazing team has created.
(She/Her) - Cancer 🦀
Team Fitter
Of service on your journey of beauty, comfortability, and sexual empowerment. In this wonderfully supportive and safe space that our amazing team has created.
Sara
(She/Her) - Scorpio
Team Fitter
Anime nerd and coffee enthusiast! I'm always down to talk all things film and baking. I love helping customers find something they feel great and confident in!
(She/Her) - Scorpio
Team Fitter
Anime nerd and coffee enthusiast! I'm always down to talk all things film and baking. I love helping customers find something they feel great and confident in!
Becca
(She/Her) - Gemini
Team Fitter
Geminis aren’t two-faced, we’re multi-faceted 😉 Can be found debating electoral systems reform while meandering farmers market, thrift stores, and art museums. Believes chaplaincy can be as powerful in the fitting room as it can be from the pulpit or the town hall, which is why she spends her time away from Harvard Divinity School helping customers feel empowered, grounded and joyful about the beautiful things they wear!
(She/Her) - Gemini
Team Fitter
Geminis aren’t two-faced, we’re multi-faceted 😉 Can be found debating electoral systems reform while meandering farmers market, thrift stores, and art museums. Believes chaplaincy can be as powerful in the fitting room as it can be from the pulpit or the town hall, which is why she spends her time away from Harvard Divinity School helping customers feel empowered, grounded and joyful about the beautiful things they wear!
Margaret
(She/Her) - Capricorn
Team Fitter
Huge fan of classic rock and country music. Avid charcuterie board and spicy margarita maker. Currently trying to find the best sushi spot in Boston. Can be found at the gym or by the Charles on her day off.
(She/Her) - Capricorn
Team Fitter
Huge fan of classic rock and country music. Avid charcuterie board and spicy margarita maker. Currently trying to find the best sushi spot in Boston. Can be found at the gym or by the Charles on her day off.
madeleine
(She/Her) - Virgo
Team Fitter
Karaoke queen, lover of deep talks, and resident silly goose. Passionate about helping people find the garments that feel like an extension of themselves. Can usually be found wandering through Cambridge with my dog (yes, he's friendly and yes, you can pet him!)
(She/Her) - Virgo
Team Fitter
Karaoke queen, lover of deep talks, and resident silly goose. Passionate about helping people find the garments that feel like an extension of themselves. Can usually be found wandering through Cambridge with my dog (yes, he's friendly and yes, you can pet him!)
victoria
(They/She) - Scorpio
Team Fitter
Huge fan of 80s music, exploring Harvard square during her lunch breaks, and anything pink. Loves helping customers find things that cater to their needs and bring them joy.
(They/She) - Scorpio
Team Fitter
Huge fan of 80s music, exploring Harvard square during her lunch breaks, and anything pink. Loves helping customers find things that cater to their needs and bring them joy.
WHAT TO EXPECT FROM US
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ALL ARE WELCOME Our community is our priority. Black Lives Matter. Trans Lives Matter. Your size is not your worth and our fitting rooms are safe spaces.
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A RANGE OF SIZES We currently carry bras in 30-44, A-L. Our underwear and loungewear size range includes XS-XXXL. We welcome your requests and suggestions!
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DIVERSITY ON OUR SHELVES We are actively working towards offering at least 20% of our shelf space to BIPOC owned brands.If you have suggestions of BIPOC designers you'd like to seeat Forty Winks, please reach out!
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FOCUS ON SUSTAINABILITY As retailers, we understand that our business has an impact on our environment. We give priority to the companies that value eco-friendly and sustainable production. Our mailers and bags are made from at least 50% recycled materials and we never use plastic when packing and shipping.