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  • forty winks merch is here

    (and its really freakin cute)
    exclusive tee + tote

shop the limited drop

Tote bag with black floral designs and 'forty Winks' text on a white background
Forty Winks Tote Bag
$ 22.00
White t-shirt with black floral design and text on a white background
Forty Winks Baby Tee
$ 48.00
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  • Fresh for summer

    Shop New Arrivals

Shop new

Light blue bikini top with banana print on a white background
Fleur du Mal Banana Embroidery Balconette Bra
$ 132.00
color
Bikini bottom with banana pattern on a white background
Fleur du Mal Banana Embroidery Tanga
$ 62.00
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Light blue lace bra on a white background
Samantha Chang All Lace Classic Bralette
$ 92.00
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Light blue lace thong on a white background
Samantha Chang All Lace Classic Thong
$ 54.00
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  • best sellers

    back in stock

    shop now

shop best sellers

White bra against white background.
Videris Rachel Bra
$ 98.00
White women's underwear on a white background
Videris Whitney High Waist
$ 48.00
Black bra with red floral embroidery on a white background.
Videris Sarah Bra
$ 86.00
white underwear on white background
Videris Whitney Bikini
$ 42.00
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schedule a fitting

time for a top drawer refresh?

We're here to help you find the bras that work best for your needs. We carry sizes 30A-44L and XS-3X. We are fully stocked on everyday T-shirt bras, Underwire bras, Non-wired bras, Lined & Unlined bras.

schedule a bra fitting

  • shop sizes 30-44, A-L

    t-shirt bras

    shop bras

T-Shirt bras

White lace bra on a white background
Chantelle Norah Comfort Underwire Bra
$ 96.00
Natori pretty smooth full fit contour underwire bra in buff, close-up front view on a white background.
Natori Pretty Smooth Full Fit Contour U/W Bra
$ 84.00
Wacoal Back Appeal full cup bra in black, front close-up on a white background.
Wacoal Back Appeal Full Cup
$ 88.00
Natori Bliss Perfection contour bra in cafe, close-up front view on a white background.
Natori Bliss Perfection Contour Bra
$ 78.00
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Collection of beige and black bras on a white background

About us

We started Forty Winks in 2010 to create a comfortable and holistic bra fitting and shopping experience for all of the Greater Boston community. We now have two locations, one in Harvard Square and one in Beacon Hill.

We carry over 90 bra sizes and 60 different brands in store and online. Sizes include XS-3X and 30-44, A-L. We cater to a diverse range of clients of all ages, sizes, and genders. We are a proud, woman-owned and locally-owned business.

While we offer expert fittings, we also recognize that you know your body and preferences best. Your comfort during all of our interactions is our top priority to make sure you walk away with pieces that fit your needs, life, and style.

All of our employees are trained to fit by sight through hours of hands-on experience. We work closely with customers to ensure they receive the best fit and experience.

Who we are